Are You Subscribed, Yet?

Join others who are building lifestyle businesses while stepping into their purpose by reading the entries in HerDiary every Sunday.

Welcome Welcome Welcome!

The purpose of this page is to help you work for yourself by building automated income machines, which I like to call (AIMs).

I’ve helped hundreds of people over the years skip the guesswork of building a business for themselves by creating digital product assets that make money while they sleep.

You don’t have to be a design genius or even a “guru” to get started. All you need is to make the decision. Decide that you want to work for yourself and then get to work!

I want this page to serve as a high-level overview, so you know what to realistically expect. Determine where you are and follow the path.

Let’s start at the beginning…

To help you stop feeling overwhelmed, confused and put you on the path of quitting your job if you so choose.

Are you tired of the daily grind? Do you dream of working for yourself and having more time to spend with the people you love?

If so, you’re not alone.

Many people are looking for ways to make passive income using the Internet. But, passive income is a lie. There is only Semi-Passive income. No income is truly 100% passive.

The gurus out there might want you to think that online income is passive, but it’s not true. You MUST work on your business, it might not be a lot of work once you get things going, but you still need to maintain it.

Automated income machines are wonderful, but they do need to be oiled and maintained to keep working properly for you. Which means semi-passive, not completely passive.

What are Automated Income Machines Anyway?

Automated income machines are a way to generate semi-passive income by investing your time into creating digital products that sell on platforms like Etsy or services, in the form of courses.

With automated income machines, you can create products once and sell them on repeat, generating income while you sleep.

And the good news? Like I said before, you don’t have to be a design genius, tech master, or guru to get started.

The numbers don’t lie.

It doesn’t take a genius to understand this simple “math” solution.

When your automated income machines are producing more income than your expenses, you’re home free!

Now, nobody is telling you to quit your day job if you don’t want too. I still work a job at the time of writing this because I enjoy working with young adults, and I share with them the same possibilities I’m sharing with you.

Whatever you decide to do once your business is profitable is up to YOU. 

The ecom industry is a trillion-dollar marketplace, which means there is more than enough room for you. There is actually enough room for everybody.

automated income machine stats from forbe


dee willis

Everything is so confusing… How am I going to start?

Ah, many suffer from this point! The truth is, starting can be difficult. I’m not going to lie to you. The digital economy can seem like an endless sea of B.S.

But here’s the kicker: it doesn’t have to be.

I have personally built multiple automated income machines:

  1. Selling digital products through my Etsy shops
  2. Affiliate income from my YouTube channel, emails and content
  3. Selling direct through my email and through Facebook ads

Check out an automated income machine I started during the pandemic. This is what happened in the very first month.

dee willis


I didn’t build it and forget it, though. It wasn’t completely “passive” I had to work on it and make it better. Here’s what happened next.

dee willis

That’s just from one of my automated income machines. Just think this, “what if you had 10 of them?

Let me share with you another one. This comes from ONE of my Etsy shops. Because you can create as many automated income machines as you want, the income potential is limitless.

dee willis

The real challenge isn’t the HOW. It’s the WHAT. What interests are you going to dive into? What digital products are you going to create or promote? This is where most people get stuck.

If you’re interested in opening up an Etsy Shop you may want to check out how to setup your Etsy shop successfully starting day one!

The Cheat Code to Your Automated Income Success

Subscribe to the HerDiary Newsletter.” This isn’t just a cheat sheet, it’s your treasure map. All of my experiences baked into my business diary. 

You get to learn from me, my mistakes, what I’m doing, how I’m doing it and what NOT to do! So you can reach success faster.

The Big 3 Categories & How You Can Intersect Them to Beat Your Competition

In the digital economy space, there are what we call the “Big 3” niches/categories, which are considered to be the most popular and profitable of the categories.

Health & Wellness

This topic interest talks about everything related to physical, mental, and spiritual health. It falls in with fitness, weight loss, diets, nutrition, supplements, beauty, skincare, and alternative/holistic medicines and remedies.

Wealth & Money

This one covers topics related to personal finance, investing, real estate, crypto, making money online, home based business opportunities, job advice and entrepreneurship. The thought of financial freedom and wealth generation keeps this niche popular.

Relationships & Dating

And this one talks about love, dating advice, marriage, family, interpersonal skills, all types of relationships and even personal development. Given the fundamental human need for companionship and connection, content and products in this niche tend to have a large audience base.

This is not to say, that pet interests will not do well. You’ll find out that actually, a pet interest falls under relationships. It is the relationship the owner has with his/her pet.

Couple those together and you’re in the pet relationship category, but it still falls under one of the Big 3. You have to intersection your passion, interests, and demand.

And I just gave you a way to do it. Take what you want to do and see if you can couple it with one of the Big 3, and you just made your intersection.

Now Let’s Get You Started Building Your First Automated Income Machine

The process of making money requires you to give something of value in exchange for cash.

Say for example, Amazon Prime allows you to get your deliveries faster and gives you perks for joining their Prime membership.

This is a form of an automated income machine. Amazon has mastered the art of automated income. They provide you with value, digitally, and people around the world can sign up day or night.

If you are an Amazon Prime member that’s because you saw value in purchasing the membership. They give you value, you gave them your money.

Now, you must do this for others.

Those of us who are making money in this digital economy use tools to help us accomplish our goals. Because we want to be able to deliver value around the clock too, just like Amazon.

This is how we will build our automated income machine.

The main tools required are…

  • A Stage
  • Email List
  • Website

There are more, but these 3 are the basics to getting started, no matter what you decide to do.

In order to get AIMs (Automated Income Machines) built. I used Miles Beckler’s ATM methodology.

ATM in my opinion is a systematic methodology that Miles came up with to help him build his automated income machines. Well, that’s how I viewed it and it’s help me a ton.

Think of these systems as stand alone systems, that work together in the end. But in order to get to the end you have to focus on one system at a time and get that system dialed-in.

My philosophy on building automated income machines, works in conjunction with Mile’s ATM systematic methodology.

Let’s go over the systems and I can show you how they are connected.

The System to Grow Your Audience

Remember, the three required tools above. Write them down. The first one I mentioned was “a stage“.

Your stage is the platform where you want your audience to be able to find you. The place where you want to become known at.

Yes, Facebook can be a stage. YouTube can be a stage. Your blog can be a stage. Your website can be a stage. A podcast can be a stage. Any social media platform can be a stage.

However, your stage should not be an email newsletter, because that is behind the curtains.

Think of your stage as a public platform so people can see you. They can’t see you behind an email list. Your email serves another purpose, but it doesn’t serve as your stage.

Building an audience system is going to require you to be seen in order to attract people to you. Those people you attract become your audience.

There’s only three options

And you will have to make a decision on how you want to approach this audience building system.

Are you going to invest your time and energy to attract your audience?


Are you going to spend money to attract your audience?


Are you going to do both?

No matter which one you choose, you will go through the growing pains just like everyone else had to.

  • If you choose to invest your time and energy, you will need to learn how to produce the content aka (writing).
  • If you choose to invest your money, you will need to learn how to run ads.
  • If you choose to do both, you will have to learn them both.

This is why things are not completely passive, they are semi-passive, because you WILL HAVE TO PUT IN WORK!

The TL:DR Version

  1. Get HerDiary Entries sent directly to your inbox every Sunday afternoon, so we can stay connected.
  2. Think about your main publishing platform. My #1 recommendation would be Starting a YouTube channel. That’s how I’ve been growing my traffic lately. My #2 recommendation would be Starting a blog. I focus on these the most because they are both search engines. Another one that does very well if you’re an Etsy seller would be Growing traffic using Pinterest, as my #3 recommendation.
  3. Conduct some keyword research for the platform you are looking to make your stage so you’ll know what people are looking for. I use multiple tools, depending up the platform. The keyword research tools I use for YouTube is different from the one I use for my Blog.
  4. I have learned how to create SEO Optimized Content quickly. I show how to do this on my YouTube Channel.
  5. I agree with my mentors. Challenge yourself. I gave myself a 90 Day Content Challenge. I post content every single day for 90 days. I post this content either on my blog or youtube channel. Long as I post daily was the goal for me.

Now, if you have some extra money to invest in ads, that will help build your audience faster.

If you’re new to ads I would recommend you start with Facebook. I’ll be making a video on how to advertise on Facebook to grow your audience soon. Subscribe to the YouTube channel for that.

A System That Builds Trust

The second required tool is having an email list. This is where your email list comes into play. That’s why it cannot be your stage.

This part happens behind the scenes and it happens for me all the time. Most people don’t post on my social media, but they are quick to slide into my DMs (Direct Messages).

The 80/20 Pareto Principle applies to everything, and your audience isn’t any different. Most people will not take you up on your offer the very first time. They don’t know you.

They have to get to know you, and they can learn more about you through email and by engaging with you.

Show them that you are there to help and really help them solve real issues, concerns, or whatever it is they want. You will begin to become somebody that they can trust to keep it real with them.

But, even with this email system, you must learn how to do it. Especially, if you’ve never done it before. This isn’t like sending a regular one-off email. This is email marketing.

It requires some automation, and our goal is to build automated income machines, which means automation is a requirement for us to have.

Implement Monetization Into Your Business

This is when you start really making money. You need to learn how to weave multiple income streams into your business.

The method of monetization requires you to have built some skills that needs to be stacked upon for this. It is the combination of all you’ve learned so far, and what you continue to learn along the way.

Hey Dee, what do you mean by this?

There are various ways that you can monetize. Of course, you have your products/services, but what are some other things you can do? What are other ways you can earn additional income.

This is why having a website, which is the last required tool is important. It allows you to stand out as an expert, earn more trust from your audience and establish yourself as an authority.

It also, allows you to share more resources and tools which you can earn affiliate commissions from.

By the time you get here, you will need to have some traffic already. Most affiliate programs will ask for your URL – your stage, where are you getting your traffic from and they are going to check it out to see if they will approve you.

I will be creating more content regarding affiliate marketing on my youtube channel, but it’s basically a referral program, where companies pay you a commission when someone purchases a product/service that you recommended to them.

That company will give you a special link to use, and when your audience makes the purchase through your link, you get a commission.

Great job if you’ve made it this far

This is how I was able to build multiple automated income machines for myself. I am not where I want to be just yet, I’m still building out my portfolio of AIMs, by using the ATM systematic methodology by my guy Miles.

I hope you have gained a better understanding about how digital products and creating automated income machines can help you earn a full time income, and escape the corporate plantation if that is what you wish.

The fact that you’re still reading this means that you want something different. You want something more.

The real question is, are you ready to commit?

Building these automated income machines did not happen overnight. This is something you must commit to for at least 2 to 5 years.

Don’t jump off this page just because you heard the term “years”. Most people will go and try to find a so-called “easier way“. But, I’m giving you the way. There is no easy way.

There is a quote by Zig Ziglar that says:

“You can have everything you want in the world, if you help enough people get what they want”

And if I’m going to be honest here, I was NOT doing this at first. I was too busy doing what I wanted to do, instead of looking at what people needed that I could provide.

It wasn’t just about passion. It was about how could I help my peeps? Even if I wasn’t so passionate about it. What do I know how to do that can help somebody else.

Those are the things you need to think about. After awhile, you’ll be able to get more into what YOUR passions are, but when you are just starting out. It’s not about you. It’s about them. Look what happened on YouTube when I made the switch.

dee willis

You have to get yourself in the right mindset to succeed. There is only one way to do it. To help enough people get what they want, and you will get what you want automatically without even thinking about it.


See you over on my YouTube!

~ Dee

error: Content is protected !!