You’ve spent weeks creating your digital product. It’s finally done. You’re ready to launch.
And then you sit there, staring at that price field, completely frozen.
$27? Too cheap… you don’t want to look desperate. $297? Too expensive… nobody will buy it. $97? Maybe? But what if that’s still too much? What if you price yourself out of sales? What if—
I see you spiraling, and I’ve been exactly where you are.
Here’s what usually happens: you panic, pick some random number that “feels safe,” launch your product, make a few sales, and then spend the next six months wondering if you left thousands of dollars on the table. Or worse, you price it so low that you’d need to sell 500 copies just to make rent, and you burn out before you even get traction.
I learned this the hard way. My first digital product? I priced it at $27 because I was terrified nobody would buy it. I sold 3 copies in the first month and made $81. Sounds okay, right?
Except I later discovered people were paying $97 for similar products and happy about it. I’d literally left $210 on the table because I was scared.
Let me be blunt: learning how to price digital products for profit isn’t about picking a number that makes you comfortable. It’s about understanding value, positioning, and strategy, then having the guts to charge what your product is actually worth.
So let’s talk about how to price your digital products in a way that maximizes your profit without making you feel like a sleazy scammer or leaving money scattered all over the internet.
Before we get into the actual numbers, we need to address the massive pricing mistakes I see creators make every single day.
Your product took you 10 hours to make, so you price it at $100 (10 hours x $10/hour). Here’s the problem: your customers don’t care how long it took you.
They care about the result they get.
A template that saves someone 15 hours of work is worth way more than $100, even if you created it in 2 hours. The value isn’t in your time. It’s in the transformation you deliver.
You check out your competition, see they’re charging $47, and decide to charge $37 to be “more competitive.”
Congratulations, you just positioned yourself as the discount option. Nobody wants the cheap version of something important to them. You want to be known for quality, not for being bargain-bin priced.
“I don’t have a big audience yet, so I should charge less.” Wrong. Your audience size has nothing to do with your product’s value.
A product that solves a $500 problem is worth $500 whether you have 100 followers or 100,000. Small audiences actually need you to price higher because you need fewer sales to hit your income goals.
I was guilty of all three of these. It kept me stuck in the “make a few sales, feel frustrated, wonder why this isn’t working” cycle for way too long.
Alright, let’s get into the actual strategy for pricing digital products for profit.
This isn’t about random numbers or “testing” fifty different price points. This is about understanding pricing psychology and using it to your advantage.
Your price should reflect the outcome your product delivers, not the stuff inside it.
Nobody pays $97 for “a 45-page workbook with 12 exercises.” They pay $97 to finally figure out their content strategy so they can stop posting into the void.
Ask yourself these questions:
For example, if your product helps freelancers write better proposals and land higher-paying clients, the transformation isn’t “learn proposal writing.” It’s “book $5K+ clients consistently.”
That transformation is worth way more than $37.
Here’s the formula I use for every single digital product:
Price = (Problem Cost × 10%) OR (Result Value × 10-30%)
Let’s break that down.
If your product solves a $5,000 problem (like avoiding a costly mistake or hiring an expensive expert), you can price it at 10% of that cost, so $500.
Or, if your product creates a $2,000 result (like helping someone launch a side hustle that makes $2K in the first month), you can price it at 10-30% of that value, so $200-$600.
This formula keeps you grounded in actual value instead of arbitrary numbers.
When I repriced my toolkit template using this framework, I realized it was saving people 10+ hours per month. At even a modest $25/hour, that’s $250+ in value monthly.
Suddenly, my $27 price tag looked ridiculous. I raised it to $67, and guess what? Sales went UP. People took it more seriously because the price matched the value.
Now that you understand value-based pricing, let’s talk about the actual numbers that work best for different types of digital products.
These ranges aren’t random; they’re based on psychological pricing research and what actually converts in the digital product space.
This is “I’ll grab my credit card right now” territory. Perfect for:
At this price point, people don’t need to think too hard. It’s less than dinner out, so the barrier is low.
This is where people pause, but still buy pretty quickly if the value is clear. Perfect for:
This price says “I’m a professional, and this is legit” without being intimidating.
This is “I’m investing in myself” territory. People expect serious value here. Perfect for:
At this range, you need strong positioning and clear results. But when done right, these products have the best profit margins because you need fewer sales.
This is premium positioning. People expect the complete solution. Perfect for:
I don’t recommend starting here unless you have proven results and strong credibility. But once you do? This is where the real money lives.
Okay, so you understand the ranges. Now how do you pick the actual number?
Here’s my decision tree.
Let me give you a real example.
I have a digital product that teaches people how to create their first sales funnel. The alternatives are:
My product delivers the same result as the expert, faster than DIY, and more focused than the big course. So I priced it at $67—10x less than hiring someone, but in the serious solution range.
This is exactly where the Sis, Just Launch It AI Toolkit becomes your secret weapon. Pricing isn’t just about picking a number. It’s about positioning your product in a way that makes that price feel like a no-brainer.
The toolkit includes prompts that help you articulate your product’s value, write pricing copy that sells, and position your offer so people don’t even question the price; they just know they need it.
Let’s rapid-fire through the pricing fears probably bouncing around your head right now.
Then you have a positioning problem, not a pricing problem. If your sales copy clearly communicates the transformation and backs it up with proof, the right people will buy at the right price.
Plus, starting higher means you can always run a sale. You can’t easily raise prices after launching low.
Scammers overpromise and underdeliver. You’re delivering real value. There’s a massive difference.
If your product does what you say it does, you’re not a scammer; you’re a business owner charging for your expertise.
If you’ve correctly identified your target audience’s problem and pain point, and your product solves it, they’ll find a way to afford it. People find money for things they value.
Also, “my audience is broke” is often code for “I’m scared to charge what I’m worth.”
Bingo. You just discovered why underpricing kills sales.
Low prices often signal low value. I’ve tested this repeatedly. When I raise prices, perceived value goes up, and so do sales. People want solutions, not bargains.
Once you’ve launched at your initial price and have some sales under your belt, you can get strategic with pricing variations.
Offer your product at multiple price points:
Most people buy the middle option (psychology win), but the high tier increases your average order value.
Start with a low “beta price” for your first 10-20 customers, then increase incrementally:
This rewards early supporters and creates urgency for future launches.
Create product bundles that increase perceived value:
People love feeling like they’re getting a deal, and you increase your average transaction size.
Here’s the truth: your first price probably won’t be your forever price. And that’s okay.
Pay attention to these signals.
I adjust my pricing every 6-12 months based on demand, results, and market position. It’s not set-it-and-forget-it; it’s an evolving strategy.
Once you launch at a certain price, you’re not stuck there forever.
In fact, you SHOULD raise your prices as you:
But here’s the key: don’t apologize for price increases. Frame it as a reflection of increased value.
I’ve raised prices on my core products three times. Each time, I:
Every single time, I got a surge of sales before the increase AND maintained strong sales after. People respect when you value your work.
Let’s bring this home with a clear plan you can execute right now.
Step 1: Calculate your product’s value using the formula
(Problem cost × 10%) OR (Result value × 10-30%)
Step 2: Choose your pricing tier based on product complexity
Impulse buy ($27-47), Serious solution ($67-97), Premium transformation ($97-197), or Expert/Signature ($197+)
Step 3: Write down your pricing rationale
Why this specific number? What transformation justifies it? What alternatives does it beat?
Step 4: Test your price in your sales copy
Does it feel congruent with the value you’re describing? If not, either raise your price or strengthen your copy.
Step 5: Launch, learn, and adjust
Give your initial price at least 30 days and 100+ views before changing it. Then use the signals above to optimize.
Knowing how to price digital products for profit isn’t about picking a number that makes you comfortable. It’s about understanding the value you deliver and having the confidence to charge accordingly.
Your digital product isn’t just “information”; it’s a shortcut, a solution, a transformation. And transformations are worth investing in.
Stop leaving money on the table because you’re scared of what people will think. Price your products based on the results they deliver, position them properly, and watch what happens when you finally charge what you’re worth.
If you’re ready to launch your digital product but the pricing piece has you stuck (along with everything else that goes into launching), the Sis, Just Launch It AI Toolkit walks you through every single step, including how to position and price your offer so it sells. No more guessing, no more second-guessing… just proven prompts that help you build and launch your product with confidence.
Your product is valuable. Your time is valuable. Your expertise is valuable.
Now price it like you mean it.
Digital Product AI Creator & Mentor